Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) atomic number 18 some(prenominal) maintain owned radio and television post respectively. some(prenominal) stations were being funded by government and have been operational as separate entities. In May 2010, the government proclaimed the plans to conflate the twain broadcasters as one measure of meliorate the tar of public goods and services. This was to be a horizontal integration since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This stem entrust discuss, analyze and critique the manner the merger act was mean and implemented and will try to suggest alternatives wheresoever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & antiophthalmic factor; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal for ces. It was however the politicians that triggered the change initiative. Politicians from the opposition doubly rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the egress of head-to-head stations in the mid 1990s outwit a challenge to MBC as these came into the market with attractive advance commissions of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company alike posed a competitive challenge to TVM considering its experience and eminent engineering science. Inter nally, the technology of MBC was outdated an! d could non compete well up with the demands of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to defecate live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not provided prevent innovative methods of work but also must...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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