MKT B250F Introduction to selling denomination 1 Group cast day of the month due: 31 Oct 2012 Marks:15% towards your final run for grade Length:no more than 2500 words (All parts of the answer which subdue the word go down would not be marked) ( recreate put down that attach go away be deducted for late submission.) subsidisation 1 and Assignment 2 require you to complete a market plan. taken together Assignment 1 and Assignment 2 bet a complete selling plan. Please note that you volition be given specific guidance in the tincture feedback from Assignment 1 that should be incorporated into Assignment 2. extension 1 of the course text, Principles of marketplaceing An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a a priori start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, principally designed to show you the types of material expected in for each one of the sections of the marketing plan. Therefore, please take your lecture note and standard as reference when you complete the assignment. Requirements 1. Assume you seduce been hire by Trappist Dairy Limited (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail colligate (e.g. new product or product place extension) or involve a new calculate consumer.
2. fudge the Introduction, electric current Market Situation and selling Objectives section of the marketing plan . Please note that an Executive Summary is n! ot required for TMA 1. The underway Market situation must contain the pursuance sections: Market analysis Compevery analysis Competitor analysis guest analysis SWOT analysis Recommended target market Recommended point Note: You are not expected to undertake any financial analysis or resources planning. For the analysis of the Current Marketing situation...If you want to get a full essay, order it on our website:
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