MODELING AND ANALYSIS FOR MANAGEMENT * Moroccan Tourism - summational Assignment Z0924141 April 11, 2011 I. EXECUTIVE SUMMARY Since VacaVenture, Inc. was founded in the UK in 2001, our centralise has been to reach out UK travellers pass packages to many destinations in Europe. For the ex years that we take away been operating, we surrender got gained a frightening supremacy despite the economic downturn. The notice to this winner is apparently our ability to unfold destinations that match our customers highest expectations, and therefore, service of process them get a memorable holiday experience. The expansion into our second paraphernalia office two years ago demonstrated this point, that our success strategy is the right one to follow. In separate to benighted this key strategy to the next level and strengthen our stain and reputation, the Board of Director has agreed that it is time w e look to offer a new destination to offer more realize for our customers choices. We also agreed that this destination should be in a new market that we have yet to tap into and it should form more values for customers money, given the effects of the economic crisis on many peoples incomes.
We have identified the take off should be in the Middle East as UK travellers have recently shifted their vacation interest to destinations kindred Turkey, Egypt and Morocco. Given the upthrow situations that happened in Egypt and Tunisia just a month ago, we think that it is as closely risky for a small company like us to launch our new package in these marke! ts. Therefore, Morocco is the best(p) lay for our expansion strategy. This paper analyzes and provides forecasts of the Moroccan tourism industry, as well as the UK travel retail market. I forecast my evaluations would vex valuable and sufficient facts and figures to help the Board of Directors arouse an informatory decision which would bring our expansion strategy to success. II. MORROCAN tourism Overview Morocco is a tourism...If you trust to get a full essay, order it on our website: OrderCustomPaper.com
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