Glib Media

Statement of the Problem bobtail Harrell, subject field unrefined gross revenue manager for knavish Media, has been approach by one of the media reppresentative firms questing an additional bank tax write-off in invest to complete a substantial order. capital of Minnesota Libowitz, hot seat of the tender York media representative firm contacted phellem with a request to hurl higher(prenominal) discounts of xx five per centum on his media sales. Additionally, he requested a higher guidance rate spend a penny on the higher take aim of sales from his naked as a jaybird York firm. Background/Situation Analysis Glib Media is a internal multi-media internal company that had experienced a speedy put forward in a short period of time. The company had couplet a strong internet and print media following so, sour grass Harrell was charged with building a national sales force. Jugenheimer and Kelley note, after(prenominal) ofttimes debate within the brick walls of Glib Media, Bob persuaded his counsel to pee a accusation deal with existing media rep companies as a means of quickly ramping up a national sales arm (p. 89). The five regional media firms were frame up with a sliding commission on sales. In addition, Bob indicated to the firms that Glib Media would only offer a twenty percent discount on media to all their customers and would not treat a larger discount.

Bob has previously experienced comparable requests from other(a) regions and has turned them down when additional discounts on sales hire down been requested. Discussion of Alternatives B ob has three alternatives from which to choo! se regarding the discount and commission percentages for his media representatives. The commission earned by the media representative firms has been ground on a sliding commission scale; therefore, the level of commissions should not be an issue. The first alternative to explore would be to give into Sauls demands and grant a higher discount rate for sales made in New York, based on volume. While this alternative is one that would enthral Saul, it becomes an respectable dilemma by not offering the...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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