Cango Analysis Essay

Like Liz mentions in the video (speech) CanGo acts as a personal shopper for their customers. Customers fatiguet confuse go to polar store to buy their product when they can buy online at the same place and for affordable prices. Weaknesses When Liz was asked to make grow a speech of how their comp either(prenominal) developed over time, she had no clew of where to start. She didnt conceptualise anything earlier, for example she mentions in the resolution video that if she had make some planning for her play along, her company would have gone much furthermost from where they are at now.CanGo didnt have a strategic plan for online gaming. Liz and her employees just had a small meeting and without giving a distinguish ahead of time, she just announced that they are entering into a newfangled market of online gaming. All her employees were surprised at first. She didnt ask any of her employees before that if they liked the intellection of online gaming or not. She just went ahead and asked for preliminary marketing plan. The employees seemed hesitant as to asking questions. The employees at CanGo foolt work to tucker outher and are not working in a team setting as should be implemented. Furthermore, the company doesnt determine what this online gaming includes. Further, the company didnt speak to determine what would be the various levels of support it would provide to its customers. CanGo didnt develop a dodge explaining how it give conduct its business. Opportunities As one of the employee mentions what about online football secret plan? I think it would be great idea for the company to go ahead and implement an online football game, since a lot of customers like to licentiousness football or sports.It could be that during the football season they can get a enormous rush. Secondly online gaming also allows people from different countries to play at the same time which is a huge plus. Threats CanGo doesnt have a huge capital to invest. If the y waste it on the idea of online gaming without knowing if they have any future with it, CanGo will be in a huge debt. If they are going to train their faculty to do the operations, their customers are going to be unhappy because they have some people and there is a lot of work to do.They would have to adjoin wages of their employees because they will be handling more work than they are supposed to. Recommendation CanGo company needs to have a commission and visual sense statement. Mission statement is going to describe what their company does and vision statement is where management wants to see their company in future. First tonicity is, to have these two statements ready, which this company is abstracted. I dont think CanGo should expand on their idea of online gaming without having a strategic plan.They were missing all the elements of strategic planning which are implementation, evaluation and formation. There were no questions about the future of online gaming nor there do any study to see how much success other companies had so far with online gaming. No one discussed about the equipment they are going to need to build this huge project. Liz has put the whole burden on one employee. There is no teamwork what if that person gets lazy and comes up a lazy marketing plan. therefore everyone would have to agree to it because no other member knows anything about marketing.Liz should have told her employees that everyone needs to come up with marketing plan and then in the next meeting they will choose the top hat one by consensus. I dont think company is in its best financial condition. If they go ahead with their idea of online gaming, operational costs of acquire equipment and software are going to cost a lot by itself. I also think they need new personnel teach old employees about the new technology is going to be a tough job. Hiring the new staff will be cheaper.May be they should wait for the financial times to get better or they should outso urce. The company can outsource the implementation of equipment which would save them a lot of bullion and keeping the customer service here in America. CanGos customers will be very happy because they will be able to dialogue to their own people in their language comfortably. Customer Service should be the priority in any decision they make or any service they provide. References Devry. (n. d. ). CanGo videos. Retrieved July 15, 2009, from devry www. devry. edu/ec/crs