Five Guys Burgers and fries: Ingredients for success Essay

IntroductionThe purpose of analyzing the victor story of fin Guys burger is to graze across the milestones covered by volt Guys to establish the successful business in private enterprise system. The perfect business plan that five-spot Guys has includes drivers of diversify on the system, the ethical and social responsibilities that basketb every team Guys developed towards its employees. Further more than, a unmatched schema of marketing word of mouth which helped five-spot Guys in establishing more than 1000 outlets across the nation instead of spending millions of dollar in advertisement. Overall, this bailiwick study helps how an entrepreneur can run business by using out of box and simple antecedent to gain success in market. quintet Guys philosophical system setting apart from other libertine regimen kitchen stoves By careful reading of the Five Guys case study, I think gauge product and node satisfaction is the of import philosophy of the Five Guys burg er. According to Jerry Murrell We need to concentrate on the fictitious character of our product, and the satisfaction of the customers.Five Guys maintained its philosophy of case product for object lesson freshly prepared whorl, fat free meat and no niche cut fries. As mentioned in the case study The meat for the burgers 80 percent lean- is always fresh, neer frozen and their plants so clean, you could eat get through the floor. While focusing on customer satisfaction, stack white plague to come by and eat Five Guys burger because they think the place where burger is do is very clean and tidy. Kitchen of Five Guys is always open to customer and if somebody wants to see how his/her burger is being made, (s)he is more than welcome. Landlord of a franchisee admired Five Guys by saying that we father Five Guys clean, friendly storefront and quality food for thought in neighbors (Neil Janowitz, 2007). Secondly, customer like waiting for Five Guys burger because of its quali ty food.Five Guys improved its customer satisfaction by function peanuts to its customers. Five Guys started to consider free, unshelled peanuts to placate waiting customers. The peanuts have become a Five Guys trademark (Roger, Y, 2009). I must say that above mentioned philosophy helped Five Guys a lot in developing such successful burger food chain that it clearly making a competition to all other notable fast food chains like McDonalds, Burger King and Wendys. Original determine of Five Guys burger and how it remains strong today Two Original set which I found after a careful review of case study, I assume (a) quality food and (b) no advertisement. Mentioning the measuring of quality food, Five Guys burgers are as fresh and juicy as they were when the starting time restaurant was opened in 1986.They have same freshly bake bread all day since its opening. Similarly, potatoes are cut fresh every morning and fried in peanut oil never unctuous dole outd in Styrofoam cup. Five Guys hired the person that baked the bread/bun for their first store, and made him a partner in the firm. They ensure that every store gets fresh bread every morning. Five Guys burger had a article of belief that people want to know that their money is utilize in providing quality food. A word of mouth scheme worked really well for Five Guys Thats why Five Guys dresst advertise to trade its product. Jerry Murrell says, hold dear that person right, hell walk out the door and bewray for you. We were passing play to use our food to market our products. (Roger, Y, 2009).Three agentive roles contri provideded Five Guys successThere are numbers of movers involved in contri besidesing success to Five Guys business. I am going to mention only tercet of them.* flavour food* Simple menu* No advertisement.First factor plays an crucial role in the success. Simple menu, I think, is the key to success. Although, Five Guys tried to enhance or increase its menu by serving coffee a nd a chicken sandwich but it did not work, so they stop serving coffee and chicken sandwich. Likely, franchisees seat pressure to tot up items, such as milkshakes but Five Guys did not accept it. Were the only burger chain that doesnt have milkshakes. But we couldnt mayhap have a milkshake that comes of out of the machine Jerry says (Roger, Y, 2009). Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. Five Guys burger is better than McDonalds, says Tristano.Americans have always fallen in have a go at it with a better product (Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather assure they grow more slowly, solid and tasty in comparison to the potatoes bounteous in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything but the best. Five Guys first soak fries in water so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a cachet so that when they get fried a second time, the fries hold outt absorb any oil and so are never oily. Fries are much harder than burgers says Murrell. We work day and night on them, all the damn time. (Burke M, 2012).Five Guys menu allows the chain to focus all its energy on executing its burger perfectly (Licata, E., 2009). Five Guys burger decided they would form only in peanut oil, which cost five times as much as the oil, other burger restaurants were using (Lottie L., 2012). Finally, the factor is no advertisement, which I think contributed to the success of Five Guys. Five Guys burger had a belief that people want to know that their money is used in providing quality food. Thats why they dont use advertisement to sell their product. Jerry Murrell says, Treat that person right, hell walk out the door and sell for you. We were going to use our food to market our products Jerry says. (Roger, Y, 2009).Five Guys burger admits that they do things a miniscule differently than most companies other fast food companies dont, they put 3% of their revenue toward marketing or advertising. Five Guys burger simply dont, they pass that money as a bonus to give their employees. all told of our employees at our stores, we pay them good money. I think thats important Murrell says. Hire well-paid people and theyll stay with you. (Lottie L., 2012). Social and ethical practices of Five Guys burgerAn constitution is considered to be respectable because of its social and ethical policies it implemented within the organization. after(prenominal) a careful study, I think No Marketing or advertisement is one of the top social aspects of Five Guys. He tell anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and reasonable price, recalls Murrell (Lot tie L., 2012). A word of mouth strategy worked really well for Five Guys. Five Guys used the strength of society in positive way and customer base is increased day by day on the pass of another customer. I think second aspect of social form _or_ system of government of Five Guys is selling its franchises.This aspect helps middle class people to have their own small business which also helps in increasing the calling rate. More than 1700 stores reportedly been sold for future development into Five Guys outlets (Datamonitor, 2010) I think ethical aspect covers how an organization is beneficial for its employee. Most of the Organizations spent a set(p) percentage of its revenue on marketing but Five Guys dont do it. Five Guys spend that fixed percentage as bonus to employees. The Company has noted that it gives around $6m a year in bonuses to its employees. Murrell says its important to make employees feel a maven of ownership and accountability.Five Guys has a policy to maintain high standard of customer service by employing mystery shoppers to regularly judge its outlets. This strategy positively appraises staff and keeps standard high. Five Guys send those secret shoppers double a week to all locations, looking to catch staff delivering majuscule customer service. If they get a good score during the secret audits, they view $1000 to divide amongst them, usually 5-6 people per crew. This is over and above the $8 or $9 an hour the crew makes, as a allow for crew feels happy and satisfied. ConclusionThis case study enables us to understand that business plan is very important in order to run a successful business. Business philosophy or company polish plays an important role in running the business successful. Businesses cannot flourish if higher(prenominal) management dont have out of box solution or strategy. In this case study we have noticed that philosophy plays an important role along with the out of the box marketing strategy i.e. No Marketing/ad vertisement that gives Five Guys an edge to its competitors.Reference1. Janowitz, N. (2007). Five Guys sticks to burger-and-fries formula. Shopping Centers Today, 28(7), 32-33. 2. DATAMONITOR Five Guys Case Study. (2010). Five Guys Case Study Maintaining reaping in Fast Food with a Simple Menu & Quality Focus, 1-11. 3. Licata, E. (2009). FIVEGUYS. Nations Restaurant News, 43(18), 58. 4. Lottie L., J. (n.d). Five Guys family keeps it simple. USA Today. 07/30/2012 5. Burke, M. (2012). Five Guys Burgers Americas Fastest Growing Restaurant Chain. Forbes.Com, 26 6. Roger, Y. (n.d). Five Guys is simply successful. USA Today, 06/08/2009